Super Bowl XLIX
Immersive Branded Environment & Interactive Wall
As part of the Super Bowl XLIX, Moment Factory has created an immersive branded environment and interactive wall. In partnership with Wasserman Media Group and Magnetic, Moment Factory came on board as a creative technical partner, responsible for the environmental design as well as the creation of personalized visual content. Fans are surrounded by 360 degree projections and 6.1 surround-sound. Custom software identifies individual users and personalizes the experience to suit their interests and demographic profile.
Troublemakers' mandate was to compose the music, produce the sound design and mix it for a 6.1 surround-sound system.